Operations software for walking and free tour companies with a team of guides

Your booking system forgets everything that happens after the booking.

Audutor is your tour company’s operations layer: it messages your customers so they actually turn up, gets stragglers back to the group, spots the bookings that are really one group, and settles every tour to the penny. Every channel’s bookings land in one list. Modular: start with two modules and grow when you want to.

It was built while running tours, not in a boardroom. Setting it up takes an afternoon: forward your booking emails and the inbox fills itself in. Nothing to migrate, nothing to sign.

Hi! I’m GuIA. I look after your customers while you’re out guiding. I answer with your facts and nothing else — anything I haven’t been told, I bring to you.

£2.50— roughly what each booking through a platform costs you, whether anyone turns up or not.
5 places— that’s how many places your operation lives in today: extranets, spreadsheets, WhatsApp, email and whatever the manager remembers. With Audutor, one.
Tour by touryou see what came in, what the platform took and what’s left. No spreadsheet.
0%commission on your bookings. We’re not an OTA and we don’t belong to one.

Everything between the booking and the tip

Start with whatever hurts today and grow without changing systems.

📲

Reminders that stop no-shows

You confirm over WhatsApp and the traveller's «yes, I'm coming» lands on the guide's manifest instantly.

🧭

Finding the stragglers

The guide shares their location with one tap and whoever got lost gets the map — without anyone handing out the guide's number.

only in Audutor
👥

Big groups, spotted

Platforms split groups across several bookings. Audutor puts them back together and tells the guide they can ask for the deposit.

only in Audutor
💶

Settlements to the penny

Tips, each channel's commission and the guide-company split, tour by tour and ready for your accountant.

An assistant that doesn't make things up

GuIA answers your travellers with your facts and no others. What it doesn't know, it passes to you.

🧑‍🤝‍🧑

Your guides, no accounts to manage

Each guide has their own link: today's tour, one-tap check-in and walk-ins. No users to administer.

📊

Run the day by exception

A daily brief with what needs you and nothing else. If there's nothing, it says so.

📥

Every channel, in one inbox

Bookings from your platforms and your own site arrive and keep themselves up to date. No API to set up, nothing to retype.

And a booking we haven't tested never goes in without you looking at it.

A normal day with Audutor

No spreadsheet, no copying bookings across, no “does anyone know where the guide is?”.

8:41 AM
4 bookings land from two different platforms. On their own. Two share a surname, 4 minutes apart: Audutor puts them together — 9 people — and flags the group policy in their confirmation.
9:15 AM
Tomorrow’s reminders go out by SMS. One replies “we’re 5 now” — the booking updates itself and the guide sees it on the manifest. (SMS rather than WhatsApp — it reaches their phone without an app or a data plan.)
10:58 AM
“I’m lost, I can’t find the group.” GuIA checks their code, sends the map with the location the guide shared at the last stop, and leaves a note on the tour. Nobody had to phone anybody.
2:15 PM
End of the free tour: the guide takes the tip. A tap on the link GuIA sends, or the group QR — no amount is ever suggested for them. The review comes with the same tap. Two no-shows land on the board: tomorrow those reminders go out earlier.
11:00 PM
The day settles itself. Tips and ticket sales, channel fees, the guide’s share and the company’s — tour by tour, ready for your accountant. Plus tomorrow’s brief: “2 things to check”.

You pay for what you run, not for your team

No booking commission and no lock-in. The price grows with travellers, never with the size of your team.

Pay annually and it’s one decision instead of twelve. In the off-season you can pause for up to 2 months and keep all your data.

Essential

€0
For trying it out on a live operation · 150 travellers a month
  • Daily brief and the guide’s manifest on their phone
  • Booking inbox: up to 2 channels
  • One reminder by WhatsApp the day before
  • Split-group detection and rescue for stragglers
  • 2 guides · 150 travellers/month · 30-day history
  • A small “with Audutor” badge shows on the guide page and the tip screen

Essential is free and caps at 150: when you get there we tell you, and you decide whether to move to Pro.

Start free

Pro

39/month
For companies running a team of guides · 800 travellers a month · unlimited tours and guides
  • Everything in Essential · unlimited tours, guides and channels · full history
  • No Audutor branding — your brand on the tip screen and the guide page
  • The full smart anti-no-show sequence: it adapts to how risky each booking looks — and leaves a record of who was contacted, when, and who confirmed
  • SMS and WhatsApp reminders uncapped on our side — Meta bills you directly at their own rate, with nothing added by us, and the smart sequence only spends where there is real risk
  • Platform reconciliation: claw back the fees you paid on people who never turned up — with a running total of what you have reclaimed this month
  • Guide payouts: your own split, worked out tour by tour — and the totals reconcile
  • Abandoned checkouts and tour bundles: the follow-up sale happens without you

Above 800 travellers: +€6/month per extra 100, up to 2,000.

Book a demo

Premium

149/month
For operators running several departures a day · 3,000 travellers a month
  • Everything in Pro · 3,000 travellers included, no steps
  • Analytics: the numbers by tour, guide, channel and time slot
  • Priority support and hands-on setup

Above 3,000: +€3/month per 100 up to 10,000, and +€19/month per 1,000 beyond that.

Talk to us about Premium

And you add what you need

All three work with any plan, including the free one. Add and drop them whenever you like.

GuIA, the assistant

+€49/month

Answers your travellers on WhatsApp and in your website chat with your facts and no others. What it doesn't know, it passes to you.

The platform agent

+€39/month

Signs into your platform panels with your own session —we store no passwords—, counts the people each platform has on its books and shows you the bookings that never reached your inbox.

Your website, built for you

+€15/month

Assembled from the facts you have already written: tours, times, meeting point and policies. Change a time and the site updates without you touching it.

Prices exclude VAT. With a Spanish NIF we invoice at 21 %; elsewhere in the EU with a VAT number, under the reverse charge.

Reminders are billed by Meta to your own account, with nothing added on top by us. And we only send them where there is a real risk of a no-show, which is where the bill goes.

💳 Digital tips — however you take them, reconciled for you

However your team takes tips, Audutor logs and settles them. Cash or your own card reader: every tip is recorded, split between the guides and reconciled to the penny.

We only charge when the payment goes through us, and it lands straight in the guide's account. We don't charge to move money that was already in their hand: we charge for the tip that would never have existed.

0%cash or your own card reader
1.9%+ €0.30 per link or QR
All in: card processing is inside the 1.9 %, not added on top. Take it in person — cash or your own card reader — and we charge nothing at all. There is only ever a fee when the payment goes through us. The traveller pays exactly what they chose to leave: adding anything on top for paying by card is prohibited, and we don't do it.

Every booking system has an assistant now.
Ask them what it does when it doesn’t know.

An assistant plugged into a booking engine knows your products, your prices and your availability. Everything else it makes up — and everything else is most of what a customer asks.

🔒

It only says what you confirmed

You write the facts of your tours once. What you haven't told it reaches you, with the question noted down so you answer it once and it never comes back.

this lowers our “resolved by AI” number — and we’ll take that trade
🧭

It knows the street, not just the catalogue

It can see who has checked in and where the guide is right now. So when someone writes «I'm lost», it sends them the live map — never the guide's number.

a booking engine cannot answer this: it hasn’t got the data
🌍

Write it once, answer in their language

A German asks in German and gets your meeting point in German. If a fact isn't translated yet, it would rather hand the question to you than mix two languages in one sentence.

each fact is translated once and cached, so it costs nothing to repeat

In the demo you can watch it hand something over: ask GuIA for a discount and see where the question lands. Try it →

Why Audutor and not the usual software

Classic booking software was built to sell tickets. We started from the other end: from the guide at the meeting point at 10:15, counting heads.

The usual booking software
Audutor
Handles the booking: it lands in a dashboard and that’s where its job ends
Handles the operation: everything between the booking landing and the tour ending
Takes 3–6% of every booking (or adds a fee at your customer’s checkout)
Flat subscription. On a free tour there’s no ticket price to take a cut of — that’s the model Audutor was built for
Owned by an OTA that competes with you for your own customer
Neutral: we’re not an OTA and we don’t hand your data to one
Guides, tips and customer messages all end up in a spreadsheet and a WhatsApp group
Real check-in, walk-ins, groups, split bookings and payouts, tour by tour — what happens after the booking is the product
An assistant that improvises when the catalogue doesn’t cover the question
GuIA answers only with what is actually in your system. Anything it isn’t sure of comes straight to you, every time
Support on someone else’s clock, three time zones away
Support from the people who built it — and who have stood at the meeting point on a wet Saturday morning

Shall we get started? I’ll be in there, looking after your customers.

We’re taking on our first companies

We’re looking for a small group of founding companies, on founding-member pricing: tell us how you work and we’ll set up the demo with your own tours.

Apply as a founding company

Tell us how you work

Send us your city, how many guides you are and which platforms you sell through. We reply with a demo built around your own tours, not the sample ones.

No forms, no sales team, no newsletter: one email, one reply.